La Dinamita

2024

CPG

The Neat Trick agency



A feminist tequila for an unseen audience. Limited run. Unlimited nerve.

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Tequila packaging has a template. Minimal label. Restrained palette. The bottle as a vehicle, not a statement. La Dinamita was designed as a limited run feminist tequila — and Mumo designed the bottle itself. The concept lived entirely in the form. A bundle of dynamite sticks from the front. A flower from above. Red, black, bold — a label that worked with the structure rather than decorated it. The whole object designed to sit on a shelf and start an argument. One application. One idea. Executed completely.