Novabook

Accounting software has a visual language problem. Navy. Neutrals. The aesthetic of institutions that want to remind you they're older than you. Novabook is built for startup founders — people who should be thinking about their product, not their books. The brand needed to match that ambition. Credible without being corporate. Modern without the startup clichés. Mumo collaborated with SupaBien Collective, who defined the wordmark and core brand direction. From there, we built the system: a colour palette that broke from fintech convention, warm and expressive without losing authority, a web identity, and a layout language with just enough structure to scale. The brief was simple. Make a founder feel like they're working with someone who gets it. The brand does that.