V&A | Design & Disability

Institutions have a habit of talking about progress while their campaigns look exactly like last year's. Hero image. Template. Updated copy. Repeat. Mumo's brief for the V&A's Design and Disability exhibition started with challenging that. The show itself was anything but routine — 170 objects spanning eighty years, tracing the radical contributions of Disabled, Deaf, and neurodivergent designers across fashion, architecture, art, and photography. The campaign needed to match that ambition. Brought in to concept and art direct the OOH rollout across London — transit and large format — Mumo pushed for a distinct graphic language the V&A hadn't used before. The approach used collage: multiple frames layered together, zooming into specific details to draw the eye toward the person, the object, the craft. Up close. Present. Impossible to reduce to a glance. The brief was celebration, not explanation. Stories of authorship and expertise, put centre stage across London's billboards and tube platforms. The campaign did what the exhibition itself does. It made the work — and the people behind it — visible.